1.	Increase visitor flow and response to different interest groups (art center visitors vs. workshop visitors) 
2.	Aligning of the exhibition and educational programme 
3.	Planning for different target groups through different formats like: “Regular Public Guided Tours”, “Maraya Artwork of the Month”, “Kid’s Art”, “Maraya Art Night”, “Conversation with the curator/artist/director”. 
4.	Repeated visitor footfall and increase in name recognition 