We have put some time and effort into analyzing the way our menu functions and performs. Menu analysis involves identifying each menu item’s profitability and popularity, as well as forming a strategy to enhance and improve the overall success and sales of our outlets. The process doesn’t have to be difficult, but it should be ongoing.
Our menu will always be shifting in trends, with design styles and the food itself. Everything from the font we choose to the item descriptions and the plates we offer will determine our success. When we pay attention to the way these evolve over time, we can adapt our menu to fit. Our consumer base should help shape the menu as well. The more we cater our menu to our customer's preferences, the more they’ll want to come back.
