- Develop a plan that will promote the destination and it will drive more traffic to Heart of Sharjah 
- Create activations that will promote the activities, events and offerings
- Develop an interactive communal space that will engage the visitors 
Directions:
- Engage in all activations of campaigns covering all destinations including summer, stay safe, Ramadan and winter campaigns.
- Workshops including perfume, Shita Kit, Baqsha
- Activations like Sharjah Desi Days, Al Basta, Children Camp, Night Atmosphere, Fashion Popup, Fashion Retail
- Develop Calendar of international days and activations against them
