- Develop a vibe that will attract youth and help tap into a new outreach
- Increase tenants awareness in areas such as Al Khan & government sectors areas to attract new customers
- Focus on digital marketing & social media (Interactive activations and promotions)

Activations:
- Campaigns that are already mentioned in the objectives across all destinations
- Pop up store 
- Create an opportunity out of International days and develop activations or promotional offers 
- Breast Cancer Awareness Month activations