To make the CS Tours a fun and memorable experience for the guests.
To improve customer service through:
-	Value-added service
-	Staff training 

1. Be the best in all the aspects of service and product value. 
2.Create Value-for-money products
3. Conduct internal customer service training every quarter.
4.Put corrective measures in place for improvement.
5. Train CS staff in providing excellent customer service.
6. Improve Website to attract/increase foot-fall and sales conversion and cross-sale other Shurooq destinations. 
7.Improve brochures to make them more user-friendly.

