1.	Increase visitor flow and response to different interest groups (art center visitors vs. workshop visitors) 
2.	Maximising on artist’s/curator’s stays 
3.	Aligning of the exhibition and educational programme 
4.	Planning for different target groups through different formats like: “Regular Public Guided Tours”, “Maraya Artwork of the Month”, “Kid’s Art”, “Maraya Art Night”, “Conversation with the curator/artist/director”. 
5.	Repeated visitor footfall and increase in name recognition 